NEWS

Translated By DeepL

It is reluctant to wear it now! The latest LIFE'S A BEACH collection revived by the PALACE crew.

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One of the leading West Coast skate brands of the 80's, <LIFE'S A BEACHThe name is well-known because skater legend Mark Gonzalez used to use it. It is also known as a favorite of skater legend Mark Gonzalez.

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Created by a few local surfers in LA, this brand has sadly disappeared and has become so rare as to be overpriced as vintage.

And over the years, the London skate brand <PALACEThe group has made a splash with its resurrection this year with Greg Finch and Fergus Purcell, members of the "Bird's Nest," as directors.

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LAB Reverse Flames Coach Jacket
¥14,000+TAX

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LAB Dirt Bikes Long sleeve tee
¥6,500+TAX

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LAB Flaymes tee
¥6,000+TAX

The new items from LAB, "Life's a Beach," are now on sale. The brand's products are sold in Japan through the "DOVER STREET MARKET GINZAand Harajuku skate store ".PROV (PROV)." only.

A promotional movie for the collection is also now on view. LAB, which was revived by two members of the "Palace" crew, has moved its base from LA to London, creating a skate film with an underground, mischievous feel that is different from the brand's colors at the time. Please check it out along with the items.

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Prov
Address: 2F Cattle Van Harajuku, 4-28-18 Jingumae, Shibuya-ku, Tokyo
Open: 11:00 - 20:30
Phone: 03-6447-0660
provtokyo.stores.jp

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