MINEDENIM, directed by one of Japan's top stylists, Tsuyoshi Noguchi, will make its long-awaited debut.
The denim brand, which also has beautiful silhouettes and supreme comfort at its core, uses original fabric developed at its own factory in Okayama, one of Japan's leading denim production areas. By using extra-long cotton and stretch material, it is made free from the discomfort you may feel before you get used to wearing them.
The color fading and damage work done by hand by veteran craftsmen, and the way the fabric changes as it is worn in, are also key points of this collection. Here is the latest collection of "Mine Denim" for the 2016 AW season with a luxurious and rock 'n' roll taste.
On August 6 (Sat), the first flagship store opened in Shibuya, featuring a store on the first floor with a selection of men's and women's items, and a members-only order salon on the second floor, where denim lovers can place full orders for their own denim.
Why not check out the flagship store and get a special bottle that suits you?
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MINEDENIM
Address: 2-5-8 Jingumae, Shibuya-ku, Tokyo
Hours: 12:00 - 20:00 (irregular holidays)
Phone: 03-6721-0757
