Designer.KEIWhen he was 19 years old, he decided that he wanted to create something tangible for the last time in his teens, so he started the company with the year of his birth, 1997, as its logo.Youth Loser. The brand has quickly captivated the youth, with pop-ups drawing long lines of customers and the publication of a brand mook book.
The Youth Rouser pop-up is a collaboration with a long-time friend of Kei's, who continues to respect the brand.VERDY.which opened this year in Osaka, Japan.Henry's PIZZAThe event will be held for two days starting tomorrow at the .
The collection includes a T-shirt with the "1997" logo, the main logo of Youth Lutheran, printed on a USA body, a perfect hoodie with the logo embroidered on the silhouette, a metal key chain, and an Autumn/Winter 2023 lookbook. The book is available for purchase.
In addition, a keychain in collaboration with VERDY will be released to commemorate the pop-up, which is also not to be missed.
We invite you to experience KEI's creativity, which has continued since his teenage years, at this new cultural spot in Osaka.
