."Reimon-Raifudoes not seem to fit within the framework of a design firm.
The company's president, Tetsuya Chihara, and his team have been featured on the cover of So-en magazine and on the cover ofADIDASIn addition to creating campaign visuals for the "K" series, the company has continued to experiment with alternative approaches, such as distributing iTunes radio and running a design school, and has attracted attention across the fashion, advertising, music, and other industries.
The next project of "Lemon Life" will be an online house, "Lemon Life".Reimon-Raifu HOUSE".
They are going to create a place to share various "likes" titled Closing Online Community Site.
Specifically, you will receive a key-shaped membership card with a room number, you can hold events together and connect with various people, you can talk about design, receive corrections from Mr. Chihara for your own designs, and exchange opinions with others, you can watch videos of the Lemon Life School, you can buy goods only for HOUSE residents, you can see rejected designs proposed by Mr. Chihara, you can design together on the members-only SNS, you can participate in project teams, and you can freely participate in the project team. You can "watch videos of Lemon Life Juku," "buy goods only for HOUSE residents," "see rejected proposals by Mr. Chihara," "design together on the members-only SNS," "join project teams," and "freely participate in the juku from one time to the next.
As I mentioned briefly, "being able to join a project team" is a tremendous thing. Closed communities are one of the trends in the marketing area, so you might want to look at it from that perspective as well.
Participants will be accepted until 23:59 on July 14 (Fri.). The monthly rent is 10,800 yen (including tax).
How will the community formed around "Lemon Life" push forward and pioneer the cutting edge of creativity? This is the first step of a grand experiment. A secret party is planned for Thursday, July 27.
Text_Taiyo Nagashima
Reimon-Raifu HOUSE
Rent: 10,800 yen/month (tax included)
Application deadline: Friday, July 14, 23:59
lemonlife.com/house
