A total of 150 varieties in one place. New brand efer, which offers cashmere 100% scarves, is currently holding a pop-up at Shibuya Parco.

There are many cashmere 1001 TP10T scarves, but has there ever been a brand that makes such an active choice?

This season's newly debuted brand "ieefar" is a scarf brand that satisfies the simple and primitive human desire to choose and wear colors that suit individual tastes.

The most striking feature is the overwhelming variety of colors, with 50 colors available for each of the three sizes, meaning that you can choose your favorite scarf from a selection of 150 different colors.

A limited-time pop-up store featuring all of its colors and sizes is currently being held at "Shibuya Parco". The pop-up store will be open for about a month until December 28 (Thu.) at the "Tokyo EyEs" booth on the 3rd floor. Let's check out the features of each size and get motivated for the pop-up store.

L size ¥46,200

This L size cashmere is knitted in a luxurious flesh and large size. It can be wrapped around the neck with volume, of course, but can also be worn like a coat by draping it over the shoulders and fastening the attached pins.

It can also be used indoors as a lap blanket, and will add color to a wide range of winter outfits and everyday scenes.

Size M ¥29,700

The basic size M has a thick and elegant raised feel, which is its greatest feature.

Even though it is smaller in size than the L, it boasts perfect warmth as a warming garment. The size allows you to wrap it around your body without hesitation regardless of the occasion, and you will be glad to have one.

Size S ¥19,800

The size S, with a silhouette that is longer and narrower than a typical scarf, can be easily wrapped around like a scarf, and is the size that the brand proposes as a decorative item.

Not only does cashmere provide warmth, but it is also the perfect accent for a thoughtful winter outfit.

At the pop-up store, in addition to the gold pin that usually comes with the L size, there will also be a silver pin. 150 different types, plus pins.... This is a brand that tickles the appetite and inquisitive mind to no end.

Before the full-blown cold wave arrives, please visit the pop-up store at "Shibuya Parco" to find your favorite one.