Limited to 1,000 pieces worldwide . A pop-up to celebrate the launch of Maurice Lacroix's new collection was held in Ikebukuro, Tokyo.

Pop and friendly, yet somehow classy and sophisticated. The popular "AIKON #tide" model by Maurice Lacroix is a Swiss brand that breathes craftsmanship and quality. The new AIKON #tide is now available in a limited edition of 1,000 pieces worldwide.

AIKON #tide Camo each ¥105,600

The watch will be available in two colors, the rugged-looking "Green Park" and the cool "Frappuccino Beige. The three-dimensional dial is inspired by the Jura Mountains in Franche Montagne, the brand's home region, and the red color on the tip of the center seconds hand is inspired by the fast-paced city life. The stylish design of the timepiece is in keeping with the brand's concept of "a timepiece for enjoying the urban jungle.

The strap uses Maurice Lacroix's unique "Easy Changeable System". . This means that the strap can be easily changed without the use of tools.

To celebrate the launch, a pop-up will be held at the EAT GOOD PLACE restaurant in Ikebukuro on December 9 (Sat.) and 10 (Sun.). The first 50 customers to purchase an AIKON #tide watch, including the new one, will receive a T-shirt specially produced by "The Inoue Brothers" as a gift. Why don't you get this eco-friendly special T-shirt made of "LESS MICRO PLASTIC" certified fabric along with the wristwatch?