Drive Your Teenage Dreams." is a joint project between "STARBASE®︎" and TOYOTA. They have been introducing new aspects of TOYOTA through fashion, music, dance, and various other approaches, and will hold a pop-up at Shibuya Parco's "YEN TOWN MARKET". A wide variety of new original apparel will be available.
The lineup features a relaxed silhouette and the "Toyota" logo. Blousons, fleeces, caps, and other lightweight items suitable for rough, everyday use in early spring are now available.
In addition, a triple name collaboration with Bedouin & The Heartbreakers, which has a strong fan base, and Dickies, which is supported around the world, has also been realized. The work pants have been released in limited quantities, with a relaxed fit that is typical of Bedouin & the Heartbreakers, while maintaining the tough construction of the Dickies brand. The "Toyota" logo is placed on the folded waist and back pockets, and while these are work pants, they are classy and have a subtle playfulness to them.
These items are also on sale at the "YEN TOWN MARKET" EC and are available for international shipping. Drive Your Teenage Dreams." is gradually updating the image of "Toyota," and we will keep an eye on it in the future.
Model_HINA MISHIMA,HAEUN,Yuan,Kazuki Kaneko
TOYOTA POP-UP
Place: Shibuya PARCO 5F YEN TOWN MARKET
Instagram:@yentownmarket
Official Site