To celebrate the launch of PLAYCODE, which supports the Japanese hip-hop scene, a launch event was held featuring ¥ellow Bucks, Red Eye, and other prominent artists.

Believe, a leading French music company with offices in 50 countries and supporting more than 1.3 million independent artists and labels . Its Japanese subsidiary, Believe Japan, launched a new imprint, PLAYCODE( PLAYCODE), in February 2024 to support the growth of the Japanese hip-hop scene, discover and develop artists, and provide marketing support.

To celebrate the launch, the inaugural event "PLAYCODE BLOCK PARTY powered by believe," featuring a lineup of gorgeous artists, will be held on March 21 (Thu) at Zouk Tokyo in Ginza.

The lineup includes not only domestic hip-hop artists, but also international artists of note, who will take the stage for a one-night-only special stage. Here is the lineup!

DJ RYOW

DopeOnigiri

¥ellow Bucks

Red Eye

Issei Uno Fifth

eyden

AZU

VILLSHANA

KR$NA

Saran

ZENTYARB

What do you think? We hope that you will take this opportunity to visit the venue and feel the temperature of the event!

For more information, please see the information column below. Don't miss the first event of the new project "PLAYCODE", a new step forward for the Japanese hip-hop scene.