NEWS

Translated By DeepL

This is an all-out work by Unused × Nipo Aloha, incorporating a design by Jakuchu Ito, who is celebrating the 300th anniversary of his birth, into an aloha shirt.

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What kind of pattern do you imagine when you hear the word "aloha shirt"? For example, pineapples, hibiscus, or palm trees. We generally imagine cheerful patterns with a tropical mood, but in fact, on the other hand, "Japanese patterns" are also a standard part of the aloha shirt.

Tracing its roots, it is said that Hawaii has long been closely associated with Japanese immigrants, who brought kimono, yukata, and other fabrics from Japan to be made into shirts. Goldfish and tigers are well-known as representative motifs.

Let me preface this by saying that I would like to introduce you to[UNUSEDandNIPOALOHA.. The aloha shirt is a special gem created through a collaboration with Kyoto Yuzen Dyeing, a traditional Japanese dyeing method. Moreover, the motifs are based on the popular skeleton and wild goose patterns by Jakuchu Ito, a Japanese painter who celebrates his 300th anniversary this year. The ultimate Japanese patterned aloha shirt has been completed.

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UNUSED × NIPOALOHA skeleton pattern ¥55,000+TAX

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UNUSED × NIPOALOHA Wild goose pattern ¥55,000+TAX

In order not to spoil the texture of Jakuchu Ito's work, we have taken great care in every detail, such as the way of dyeing, the way the pattern is inserted, and even the base colors are blurred as if they were printed in a print. As you can see, the result is a rich and tasteful expression. In addition, the fabric is made of high quality silk 100%, which is pleasant to the touch, and the silhouette is based on an original pattern by "Unused," so it feels great to wear. It will be comfortable to wear even in the boiling hot and humid Japanese summer. Aloha shirts are showing signs of a boom this summer, and we think this is one of the most popular shirts.

Text_Yosuke Ishii


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