They are friendly, beautiful, and excellent as a tool. We believe that the ideal of eyewear is such a thing.
And I kind of wrote it down.BuddyOpticalThe design concept of the "〉" is much more advanced. Please read the following quotation.
The effect that a simple line can produce on a person's face is immeasurable. By controlling the location, angle, and size of the line, we believe we can bring about a change in impression and create eyeglasses that make the most of the individuality of each person who wears them. And the reason why we do not use unusual parts or materials in our glasses is because we feel that conventional parts of glasses have enough industrial beauty. Combining common materials that are made in the current production site to create something new and unprecedented does not place a burden on the production site and leads to a reduction of unnecessary costs.
This is also the role of the designer, and we believe it is substantial minimalism. Eyeglass designs are not completed by themselves, but only when worn, so it is important to have a design that is not overstuffed with too much space. If everything can be grasped at a glance, it is difficult to draw out more appealing features.
We believe that eyeglass design is to create an impression by incorporating beautiful shapes into the frame line and combining the minimum necessary parts as eyeglasses, and to create an atmosphere surrounding the eyeglasses.
The visuals were created by contemporary artists Polke & Weiss.
The intention of the visuals is that the artist has read "VADIOPTICAL's" design approach, extracted only the concepts, and visualized them. While the first priority of a fashion brand is to push its products to the forefront, the visualized image of a record or CD jacket comes to the forefront.
This visual has such a meaning, and the actual product has to be touched to be seen in person at the store. The visual has a lot of room for imagination.
eis/glasses ¥28,000+TAX each
Two models, eis and his, will go on sale at the end of July. I would like to borrow the designer's words to explain about each model. First, the text about eis/90's.
The relationship between eyewear design and fashion trends is a bit complicated. Until the 90's and early 00's, eyewear design trends and fashion trends never came to fruition in styling. With the increase of styling and items with 90's feeling in the past few years, eyewear design trends have tended to delve deeper into vintage styles.
Vintage styles are very attractive, but there is no denying that they are a bit too "toe-matching," and eyewear designs are no longer just right for modern styles.
The representative eyewear style of the 90's is the rimless frame, but by making the overall line thinner and slightly larger in size, we have created a rimless-like blank space and a somewhat relaxed atmosphere. The gap with the current eyewear trend is minimized by making the lens shape a pantoe (Boston) shape.
his / sun glasses ¥30,000+TAX each
And one more thing about his/mode fashion.
A change in image caused by adding a single line to existing eyeglasses.
In the 90's, street culture such as grunge fashion and mini-theater led the scene and influenced the mode fashion of the time. scene and influenced the mode fashion of the time. Nowadays, young designers influenced by those days are starting to influence the street scene from the mode scene. his is a type that can be adapted to both of them. it is mainly designed as sunglasses, but its proportions can be used as glasses without losing balance.
Glasses are an object that moves between tool and decoration, and perhaps that is why they bring depth to the concept of design.
Having said that, we can't start until we see if they suit you or not, so please visit a store that carries them and compare them with your own. All of them will go on sale at the end of July.
Text_Taiyo Nagashima
howse/BuddyOptical
Address: 1-13-23 Kyomachibori, Nishi-ku, Osaka-shi, Osaka
Phone: 06-6147-8834
www.buddyoptical.com
