It's a little early, but we have some great news for all snowboarders who are anxiously awaiting the arrival of winter. The American headwear and apparel brand with a history of more than 100 years has decided to launch its first ever snowwear line.
First, please see here.
Yes, the snowboarding line "NEW ERA® SNOWBOARDING" from New Era® will make its debut in the fall/winter 2024 season. In an original movie produced to commemorate the launch, young professional snowboarder Yusho Yamada, who expresses himself with his one-of-a-kind style, appears wearing New Era® Snowboarding clothing.
New Era Snowboarding's products, developed for young people who are starting to snowboard and snowboarders who want to ride in a different style, incorporate the know-how that New Era has cultivated in various fields over the years, The design and functionality of the products fit the modern snowboarding scene.
The six models to be released for the first season are jackets, pants, and mitts constructed entirely in black and white. The cool design reflects the identity of "New Era," which is loved by all generations, from children to adults, and is very pleasing to the eye.
SNOW JACKET ¥31,900
SNOW PANTS ¥25,300
SNOW TRACK JACKET ¥31,900
SNOW TRACK PANTS ¥25,300
SNOW OVER MITT ¥8,800
SNOW UNDER MITT ¥8,800
This collection will be available at NEW ERA® STORE and online stores nationwide, as well as at some authorized dealers, from September 13 (Fri.). If you have been thinking of trying snowboarding someday, or considering a new set of clothes, this is a great opportunity to get them.
