Too luxurious seasoning created by contemporary artist RYUJI KAMIYAMA. Outdoor spice "HORINI-SHI" has gained momentum.

Outdoor select store in WakayamaOrangelaunched in 2019, the outdoor spice "engravingIt is a spice that is used to accentuate a variety of dishes in both Japanese and Western cuisines. It is popular throughout Japan as a spice that is easy to use as an accent for a variety of dishes, both Japanese and Western, and is also very useful at home.

And now, the brand has newly introduced the "HORINISHI Artist Collection". The brand has teamed up with artists active in Japan and abroad to embody the brand's concept of "excitement and thrill" through spices.

The first of these collaborations was with the contemporary artistRYUJI KAMIYAMAHis unique artwork, which uses showrooms and windows as canvases, has been very popular, and his solo exhibitions held around the world have been a great success. His original character "RATFACE," which is also his symbol, has probably been seen by everyone at least once. For the "HORINOSHI Artist Collection," a limited edition collaboration model will be released in a box depicting "RATFACE" and filled with the four spices that have been a staple of "HORINOSHI.

The spice package is specially designed with a label drawn by RYUJI KAMIYAMA with an image of the four seasons in Japan. Only 1000 sets of the limited edition will be sold mainly through stores and the official online store. We will continue to collaborate with various artists and create chemical reactions that transcend the boundaries of the spice industry. Please do not miss such "HORINOSHI" activities. We are looking forward to the second and third collaborations and the next ones to come.

The art created this time is also located in AsakusabashiMINIMAL HOTEL OURThe work is also displayed at the entrance of the "RYUJI KAMIYAMA". This may be the only time you can see RYUJI KAMIYAMA's works in Japan. ......?　Please take this opportunity to visit the exhibition.

Text_Sayuri Otobe