Dr. Martens has announced its global campaign "BOOTS LIKE NO OTHER" for Fall/Winter 2024.
The campaign will include the release of new products based on the brand's signature model, the 1460 8-hole boot, and the launch of a series of content on a special website featuring cultural heroes who embody the theme.
Let's start by checking out the new products that are said to have innovative features.
1460 Sub Boot Oxblood Newlands Wp
¥36,300
1460 Sub Boot Black Newlands Wp
¥36,300
Redesigned to handle wet weather, the new construction of the 1460 8-Hole Boot is advanced in function while retaining the tradition and spirit of Dr. Martens' working boots.
The waterproof base outsole and the air cushioned sole, from which the "Dr. Martens" bouncing sole gets its name, are reinforced all the way down to the puritan stitching line, dramatically improving water resistance.
Highly breathable and water-resistant Newlands leather is combined with a fleece lining to provide both protection and comfort.
14XX 1460 Sub Boot Black+White Tailgate Wp + Ripstop Etr 50/50
¥49,500
14XX 1461 Sub Shoes Black+White Tailgate Wp + Ripstop Etr 50/50
¥41,800
Next up is 14XX, an innovative collection that pushes the boundaries of brand iconicity and design.
It features a removable and adjustable modular design on the upper, fleece lining for cold weather and waterproof/water resistant properties.
The monochrome camo print enhances the design, and the maximalist approach to the design subverts the concept of the boot.
The special page will start serializing contents on October 17 (Thu), with a variety of heroes such as Nobuaki Kaneko, Masaru Kasamatsu, Ohbayashi, SIRUP, GYUTAE, Rushika, and JESSICA, who will decorate the new beginning of "Dr. Martens" for the future. Please look forward to it.
