Make everyday life a special moment. For the first time, Bloch and Sunova Cheese have joined forces.

BROSH" produces a wide range of products including pomades made in Japan, combs, cloths, and original apparel. BROSH is now distributed in 35 countries around the world and is attracting attention as a high-quality pomade brand from Japan with fans all over the world.

In addition to the in-line line, exclusive products created in collaboration with various fashion brands have been highly popular each time they are released, and this time Bloch has chosen SON OF THE CHEESE, also based in Tokyo, as its partner. CHEESE, also based in Tokyo.

What kind of products will be introduced by these two companies, which are unexpectedly teaming up for the first time? Let's take a look.

The lineup consists of three models that perfectly blend the identities of both street culture and classic style.

The products are designed for people who enjoy self-expression through fashion and hairstyling, and are full of playful touches that turn ordinary everyday life into a special moment.

BROSH × SON OF THE CHEESE POMADE ¥2,750
It has a fresh scent reminiscent of citrus. Strong holding power and high operability are of course still present.

BROSH × SON OF THE CHEESE 1/100 ¥13,200
This miniature version of the iconic "POOL" from "SANOBA Cheese" features the special collaboration logo. The special collaboration logo is also a key point.

BROSH × POOL SOX ¥2,420
Standard socks by arranged in pomade colors. Comfortable to wear.

To celebrate the release of this collection, a launch party will be held at "SON OF THE CHEESE STORE" on Friday, October 18 at 5:00 p.m., so why not visit there as well?