."Shibuya PARCOThe past five years have seen a variety of events that make the renewal of the "Mito" seem nostalgic.
In addition to seasonal and trend-capturing content, we have hooked up with artists and brands that have yet to be featured in Japan, and have even taken bold measures to involve talent and media. It seems as if Tokyo has been running nonstop as a source of information.
This is how the 5th anniversary of the reopening will be celebrated. Under the theme of "PARCO IS A THEATER," a number of anniversary events will be held, some of which are introduced below.
First is the "PARCO Cultural Festival," which is arguably the main part of this event. This is a project by actor/artist Mirai Moriyama and film director Jin Oneda, and 16 groups of intellectuals associated with them will appear during the three-day event.
Specific details have not yet been announced, but for the time being, a public radio recording event will be held on Friday the 15th to commemorate the event, with Kyoko Koizumi and Keigo Oyamada as guests.
Mirai Moriyama & Jin Oneda presents "PARCO Culture Festival
Dates: Friday, November 15 - Sunday, November 17
Venue: 8F PARCO Theater
【J-WAVE "TOKYO M.A.A.D SPIN" x DOMMUNE public recording ]
Date: Friday, November 15, 19:00OPEN / 19:30-24:00
Venue: 9F DOMMUNE
MC: Kan Takagi, Naohiro Ukawa
Guests: Kyoko Koizumi, Keigo Oyamada, Nobuhiko Kitamura (DJ), Yasuhiro Konishi (DJ)
On the first night of the event, a series of events will be held to announce the beginning of the event in a big way: DJs will play throughout the building, and six popular Shibuya restaurants, including "Suba VS" and "mikkeller" will gather for one night only under the title of "Neighbors". The event will be held under the title of "Neighbors" and will be a great success. There will also be limited-edition collaborative menus, so regulars and non-regulars alike are welcome to take advantage of this opportunity.
In addition, the alternative K-POP band "Balming Tiger," who will be this year's BGM selector at Shibuya PARCO, will appear as a special guest. 100 pairs of 200 people will be invited, so if you are interested, please check the special site for more details.
▼OPENING PARTY
Date: Friday, November 15, 18:00 - 21:00 *10F until 23:00
Venue: Shibuya PARCO, various locations in the building
Special Site
Participating stores:
B1F Standing Beer Boy (DJ)
1F SHIRO with PASSTO (DRINK) / BURBERRY (DRINK)
2F MARC JACOBS (DJ) / BYREDO (EVENT) / CANADA GOOSE (DRINK) 3F C.P. COMPANY (DJ) / FRED PERRY (DJ) / JW ANDERSON (DRINK)
4F Neighbors.(FOOD&DRINK/DJ) / CHOMPOO(FOOD)
5F YEN TOWN MARKET (DJ)
10F Neighbors.(FOOD&DRINK) / Balming Tiger(LIVE) and more.
【SHIBUYA PARCO 5th ANNIVERSARY SPECIAL LIVE feat.
Date: Friday, November 15
Venue: 10F ComMunE
*We will be accepting applications on Shibuya PARCO's official Instagram from November 8 (Fri.) to November 11 (Mon.).
And speaking of PARCO's anniversary, the building's distinguished brands offer limited-edition items and pre-sale items. This time, many brands including "discount Yohji Yamamoto" on the 1st floor, "TOGA", "KIJIMA TAKAYUKI", and "alexanderwang" on the 2nd floor are participating. The product lineup isthis way (direction close to the speaker or towards the speaker)Please check from
Shibuya PARCO's visuals, which are unveiled each time it celebrates its anniversary, are also worth seeing, and this time, Mirai Moriyama was chosen as the model. This time, Mirai Moriyama was chosen as the model for the visual, which features a dynamic, dancing figure in a darkened room, expressing the "theater" world of the theme.
Incidentally, in addition to the events mentioned above, there will also be collaborative events with influential media such as "McGuffin", "Pickyou", and "VOGUE JAPAN". For details, please check the special website.
Returning to the beginning, the theme of this event, "PARCO IS A THEATER," can be attributed to the beginnings of Shibuya PARCO. About 50 years ago, "Shibuya PARCO" began with a theater. Sometimes theater, sometimes dance, sometimes music. Entertainment that stirred people's emotions was born in the theater of "Shibuya PARCO".
This is why the theme "PARCO IS A THEATER" became such an important keyword for them as they celebrate their 5th anniversary. Please come and see the real spirit of "Shibuya PARCO".
SHIBUYA PARCO 5TH ANNIVERSARY "PARCO IS A THEATER".
Period: Friday, November 15, 2024 - Sunday, November 24, 2024
Venue: Inside and outside of Shibuya PARCO
Special WEB site
【PARCO point up campaign】
Period: Friday, November 15 - Tuesday, November 19
Content: Regardless of registered card type, PARCO points +3P for POKEPAL payment during the period *Saison and Daimaru Matsuzakaya cards: 6-10P per 110 yen including tax; Rakuten, JCB, AMEX, and Diners: 5P *ONLINE PARCO will also be implemented with the same content for the same period.
【 cashless payment, 10% payback campaign].
Period: Friday, November 22 - Sunday, November 24
Description: Register as a frequent customer of Shibuya PARCO using PARCO's official smartphone application "POCKET PARCO" during the period, and receive a Shibuya PARCO shopping coupon worth 1,000 yen for every 10,000 yen spent in Shibuya PARCO with cashless payment. 10% payback for up to 50,000 yen worth of purchases.
Shibuya PARCO official website
Shibuya PARCO Official Instagram