NEWS

Translated By DeepL

A special order of Aquascutum's standard coat. The company behind the project is Journal Standard.

I like classic items that have been around for a long time. I like their beliefs and designs that do not fade away over time.

But that doesn't mean I want to wear them as they were in the past. I don't want to be out of the context of today's fashion, and some of the clothes I own are old and some are new.

This item will stick with such stubborn fashion lovers. The "I.JOURNAL STANDARDFrom , to .AquascutumThe coat will be released in a special order to the "M" brand.

Aquascutum for JOURNAL STANDARD EX Aqua5 BALMACHAN COAT
BEIGE ¥165,000

Aquascutum for JOURNAL STANDARD EX Aqua5 BALMACHAN COAT
DARK NAVY ¥176,000

Aquascutum was founded in London in 1851, and through the development of trench coats and waterproof cotton and wool materials, the name became popular as a brand for the Royal Navy, Air Force, and Royal Family. Coats are a representative item among them.

Journal Standard requested a special order from such a brand. Although it is a special order, it is surprising that it was produced from scratch, not by a slight rearrangement.

Inspired by the brand's big-size waterproof wool coats from the 1960s, we have updated them to be more in tune with the modern age.

Aquascutum's Aqua5, a 100% cotton water-repellent material, was used, and an original wool fabric made in Japan was added to create a wardrobe that is easily adaptable to daily life.

Thanks to its slightly loose sizing, it can be worn without stress and does not snag on any innerwear. Hand-stitching takes comfort to the extreme.

The collection will go on sale at Journal Standard stores from November 8 (Fri.). Try the Aquascutum coat we all know and love, but with slightly different specifications.

Please see the last look photo.

INFORMATION

Aquascutum for JOURNAL STANDARD EX Aqua5 BALMACHAN COAT

Color: BEIGE, DARK NAVY
Size: M , L
Material: COTTON 100%
Price: ¥165,000, ¥176,000

Release date: November 8, 2024
Available at 25 JOURNAL STANDARD stores
Contact: JOURNAL STANDARD Omotesando
Phone number: 03-6418-7961

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