NEWS

Translated By DeepL

Professional-use bedding brand introduced by SANU, Kodomari Fuji, and others. A pop-up store for Shinso will be held.

Fuji-based lifestyle brand "sinso" will hold a pop-up store at "MIDORI.so NAKAMEGURO" from November 22 (Fri.) to 24 (Sun.). The store will be held at "MIDORI.so NAKAMEGURO" for three days from November 22 (Fri.) to 24 (Sun.), where new products currently available for pre-order will be unveiled.

The original bed, which can be easily assembled without metal fittings or equipment, was designed by Sumitsuboya Design Works (S.D.W), based in Yamanakako Village, Yamanashi Prefecture. S.D.W. specializes in minimalist designs that make the most of the texture of materials and can be used in daily life for a long time. The wood used for the bed is made from chestnut pieces that were created during the furniture-making process. To breathe new life into these pieces, we worked with Karimoku Furniture, which is committed to the effective use of forest resources, to create an upcycled product.

The mattress that goes with the bed is also original. It is characterized by a slightly hard sleeping comfort, but the reason for the hardness of the design is that the body does not sink as easily as in a soft mattress, and it is easier to turn over. The body is divided into seven zones, and three types of mountain-shaped urethane are arranged to not only provide gentle support at three points, but also ensure a long and deep sleep thanks to its toughness with a restoration rate of approximately 99%. A convenient tri-fold type for single people or guests is also available.

Two types of gowns and set-ups are available as well as bedding. The loose yet atmospheric silhouette is not only a nightwear, but also a relaxing wear for going between outdoor and living spaces. The comfort provided by the natural materials used, such as the luxurious organic cotton waffle fabric and gauze, gently embraces the body and mind. Both models are originally designed from the pattern to the silhouette and details.

In addition, visitors can try out and order the brand's signature down quilts, freshly washed covers and sheets, upcycled down pillows and cushions, and the entire lineup of professional-use products that are also available at lodging facilities such as "SANU" and "Kodomari Fuji. You can try out and order the entire lineup.

During the event, there will also be venue-exclusive coupons and special offers for visitors. Experience the world of "syntho" in an installation-like space.

INFORMATION

Hello Again.
sinso at MIDORI.so Nakameguro, Tokyo.

Dates: Friday, November 22 - Sunday, November 24
*Appointment day on Friday the 22nd only. For reservations, please contact DM on sinso Instagram account with your name and preferred time.
Location: MIDORI.so Nakameguro
Address: 3-3-11 Aobadai, Meguro-ku, Tokyo
Hours: 11:00-18:00
Official Site
Instagram:@_sinso__.

TOP > NEWS