NEWS

Translated By DeepL

Dioramas, large displays and history boards. Mammut Shinjuku has reopened.

MAMMUT, founded in 1862 as a rope manufacturer in Switzerland, has been creating innovative outdoor apparel and gear for over 160 years. This year, under the new brand slogan "Rise with the Mountain - Challenge is Life. MAMMUT supports people who take on new challenges by offering highly functional products.

Mammut has reopened the "Mammut Shinjuku" store.

There are three points of interest. The first is a diorama of a Swiss cityscape. The diorama was created so that visitors can enjoy the natural scenery of Switzerland, the birthplace of the brand. The model town is Grindelwald, a town with a view of the famous Eiger peak right in front of it. The diorama includes the station building of Kleine Scheidegg, a popular tourist spot with a spectacular view, and the Jungfraujoch, an observatory from which you can view the glacier, allowing visitors to experience the Swiss atmosphere in Shinjuku.

Next is the largest window display in the country. In this space, styling and activities for the season are proposed. This season, the ski collection is based on the concept of "SAFETY SNOW. Not only clothing, but also avalanche safety equipment such as airbags and shovels are deployed to ensure not only fun activities but also safety awareness.

Lastly, an oversized logo and history board installed on a wall with a renewed white color scheme. It contains photos of the company when it was founded as a rope manufacturer and epoch-making events up to the present day. Please enjoy the playful design that allows you to trace the history as you climb the rope.

As part of the reopening campaign, customers who purchase 15,000 yen or more will receive a Mammut Toy as a free gift. If you are thinking of purchasing new items for winter activities, please take this opportunity to visit Mammut Shinjuku.
*The campaign will end when all Mammut Toys are gone.

Text_Kazuki Sakaguchi

INFORMATION

Mammut Sports Group Japan

Phone: 03-5413-8597
Official Site

MAMMUT Shinjuku

Address: Front Place Minami-Shinjuku 1F, 33-6, Sendagaya 5-chome, Shibuya-ku, Tokyo
Phone: 03-5925-8207
Hours:: 11:00 - 20:00

 

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