The term "functional clothing" has been around for quite some time. Many products with high functionality have been created, but now a new label has been launched that takes a slightly different approach to functionality.
The name of the restaurant isCITERA® (CITERA®)The theme is "active transfer wear" suitable for short distance travel in urban areas as well as long distance travel between cities. The theme of this collection is "active transfer wear" suitable for short distance travel in urban areas as well as long distance travel between cities. While extremely basic in design, it is not lacking in features that express the smart urban lifestyle of "Move = Transfer.
The overall creative supervision was provided by the creative consulting firm "LOWERCASEThe direction and planning of the project was done by Yoshikage Kajiwara, who is also the director of the "KAJIWARA" project.VISVIMNaoki Naga, a former founding member of the "K" team, will be in charge of the project.
Citera is basically an online retailer, but to celebrate its debut, a special limited store will open in Omotesando, Tokyo, for a limited time.
. It is completely undecided whether such an opportunity will be provided in the future. The full lineup of the debut collection will be on display in a venue that perfectly represents the brand's worldview. Don't miss this unique opportunity.
Text_Ryo Komuta
CITERA
www.citera.jp
Special Limited Stores
Period: September 2 (Friday) - September 4 (Sunday)
Time: 11:00-19:00 *Last day until 18:00
Venue: BA-TSU ART GALLERY
Address: 5-11-5 Jingumae, Shibuya-ku, Tokyo
