NEWS

Translated By DeepL

Behind the scenes of the runway show at Dovelet. Models' lifelike T-shirts were launched at DSM.

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[Joon] had his first runway show at Tokyo Fashion Week.Doublet. Minutes before the beautiful, powerful, and above all, special stage was built, there was a real and raw moment that was different from the runway.

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doublet AW17 runway back sTAGe T-shirt ¥15,000+TAX

This time, "theDOVER STREET MARKETT-shirts by "Doublet" will be on sale at " . Photographer Kazutetsu Matsuoka captured the tense expressions on the models' faces as they gathered at the bag stage on the runway, and printed the photos on the T-shirts. In addition, the models' Instagram account names are embroidered on the T-shirts.

Here is a photo printed on a T-shirt.

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The T-shirts will be sold exclusively at Dover Street Market GINZA, and stores in London, New York , and Singapore will carry another print of the T-shirt.

The models' sweat and expressions convey a sense of tension. The approach of crossing real life and SNS is unexpected and surprising.

Text_Rei Kawahara


Dover Street Market GINZA
Address: GINZA KOMATSU West Bldg. 6-9-5 Ginza, Chuo-ku, Tokyo
Hours: 11:00 - 20:00
Phone: 03-6228-5080
ginza.doverstreetmarket.com

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