NEWS

Translated By DeepL

Sneakerheads are waiting! Puma and THE WEEKND's collaborative line launches.

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THE WEEKND won a Grammy last year and is now a regular on the Billboard Top Charts.PUMAThe collaboration line with "The Renaissance" will finally launch tomorrow, Thursday, August 24, 2012.

The highly anticipated collaboration is the "PUMA x XO Collection," which will be released in three installments, the first of which will be a sneaker titled PUMA x XO Parallel.

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PUMA x XO Parallel ¥23,000+TAX

Inspired by the essence of military and practical gear, this pair of sneakers has a stately appearance and is made of premium Italian nubuck. Features include the Puma line extending to the heel and the collaboration logo on the shoe tongue. It can be said that this is a genuine exclusive model with details that cannot be found anywhere else.

On August 14, an event to celebrate the launch was held at Las Vegas Production Studios in Las Vegas, where PUMA x XO Parallel was on display and THE WEEKND itself gave a live performance.

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PUMA XO Launch Event in Las Vegas with Performances by The Weeknd

The pattern of the event is also available on Youtube.

In Japan, they are available at "GR8," "DOVER STREET MARKET GINZA," "monkey time Harajuku," "monkey time Shinjuku," "atmos Harajuku," "KICK'S LAB Harajuku," "Billy's Shibuya" and "Billy THE WEEKND's debut collection is a must-buy monumental pair for sneakerheads.

Text_Rei Kawahara


Puma Customer Service
Phone: 0120-125-150
jp.puma.com

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