There are many types of clothing that originated from the "workplace" in the sense of the workplace. As time went by, they were incorporated into the context of fashion and are now popular as workwear, and the same goes for shoes.
The visuals for the working shoes introduced here by ASICS pay homage to this background.
Do you remember the visuals of the working shoes released by ASICS last year? It was also a hot topic because it featured actor Kenichi Takito as the model.
Following the success of the first installment, the second installment has now been released. It is understandable that the little gestures and tools seem so realistic. The second series was filmed after lectures were given to Mr. Takito by people who actually work in the construction, manufacturing, and automobile maintenance industries.
WinJob CP220 HS Carrier gray x Carrier gray
¥16,500
WinJob CP311 White x Beet Juice
¥14,960
WinJob CP312 Taupe Gray x Graphite Gray
¥17,050
WinJob CP309 BOA Seat Lock x White
¥17,820
WinJob CP219 BOA Black×Gunmetal
¥16,390
WinJob CP304 BOA Black×White
¥18,590
To explain the shoes again, ASICS working shoes were created in 1999. Until then, work shoes were generally made with safety as the first priority, but comfort and appearance were not that important.
ASICS utilized the technology and know-how cultivated in the field of sports shoes to develop working shoes that are comfortable and well-designed. The result was the development of working shoes that are both comfortable and well-designed.
Going back to the visuals, this time not only stills but also a movie of the shooting was specially produced. Check out the movie here to see the atmosphere of the shoot and how Mr. Takito is acting out the different jobs.
Even if you don't work in the field where hard work is involved, you probably get covered in sweat and mud in your daily life, such as when you work in the garden or do DIY projects. And, depending on how you wear them, they will surely blend in with your fashion in the city. How about a pair for the whole family?
Last but not least, please enjoy Mr. Takito's passionate comments.
It was a fun shoot again, as I was able to talk with the craftsmen on site and hear some interesting and entertaining stories. It is a real pleasure for an actor to be able to become various kinds of craftsmen, and it was the height of luxury to be able to experience six different occupations in one day. When I saw one craftsman's old Asics working shoes that he actually uses, I thought, "Wow! They're working great! And as for large heavy machinery, it made me want to get a license. What I want you to see in this visual is that there are many different professions, and all of them are essential. Everyone I met is doing their jobs with pride and pride, and I would be happy if you could see how cool it is to be serious about your work while enjoying it. It goes without saying that ASICS working shoes are durable and highly functional. In my case, I often handle water when gardening, so I wear a model with waterproof Gore-Tex fabrics, and since I sometimes move heavy pots and other objects, I am also glad that they are equipped with a toe-core to protect my toes. Even on location in the countryside, with long-distance travel by car, plane, and bullet train, I have no hesitation in choosing ASICS working shoes because they are less stressful on my feet even after long hours of wearing them, and I never know when it will rain. We are convinced that it is the outstanding design and unique coloring that makes them suitable for a variety of fashions.
Dear Workers. We hope that wearing ASICS working shoes makes your daily work more enjoyable! Please enjoy your daily life, taking care of your health first and avoiding injury!
