Bringing Japanese craftsmanship to the world. BEAMS PLUS will open a limited-time store in New York.

BEAMS PLUS LIMITED STORE" has been held for a limited time in Japan since 2022, in Taipei, Taiwan in May 2024, and in Los Angeles, U.S.A. in November 2024. With the support of Noah, with whom BEAMS PLUS has had a close friendship for many years, this project, which expresses the label's roots and concept of "genuine men's clothing that can be worn for many years and never get old," has been highly acclaimed around the world.

Noah's will open its own limited-time store in New York City, bringing with it the latest collection and long-selling items that showcase the Japanese craftsmanship known as "Japanese Americana". The venue will be Noah's newest store space, 199 Mulberry St., located in the heart of the Soho district.

During the exhibition, 31 TP10T of the sales will be donated to the relief efforts to support the recovery from the wildfires in Los Angeles, so if you are in the area, why not visit the exhibition during the exhibition period?