NEWS

Translated By DeepL

A persistent push! The ATELIER BÉTON look is wonderful.

bettttttttoooooooo_001

ATELIER BÉTON〉.I recently introduced information on the arrival ofIt's all over the place, but it's a very good brand, so here it is again.

bettttttttoooooooo_002

In this issue, we have picked up some look images of the brand.

bettttttttoooooooo_004

bettttttttoooooooo_005

bettttttttoooooooo_003

Narrow down the number of colors to around gray, navy, beige, and white to create a milky atmosphere.

bettttttttoooooooo_006

bettttttttoooooooo_007

bettttttttoooooooo_008

The anonymity of the style, in which the models' faces are almost never shown, clearly shapes the brand's worldview in reverse.

bettttttttoooooooo_009

bettttttttoooooooo_010

There are also items that look a bit like logo items, but these too are somewhat stateless, creating an atmosphere that does not limit the timelessness.

The line is unisex for both men and women, and although this is just a prediction, I think that the popularity of the line will start with women's wear.

Text_Ryo Komuta


ATELIER BÉTON
atelier-beton.com
www.instagram.com/atelier_beton/

TOP > NEWS