“ATELIER BÉTON〉.I recently introduced information on the arrival ofIt's all over the place, but it's a very good brand, so here it is again.
In this issue, we have picked up some look images of the brand.
Narrow down the number of colors to around gray, navy, beige, and white to create a milky atmosphere.
The anonymity of the style, in which the models' faces are almost never shown, clearly shapes the brand's worldview in reverse.
There are also items that look a bit like logo items, but these too are somewhat stateless, creating an atmosphere that does not limit the timelessness.
The line is unisex for both men and women, and although this is just a prediction, I think that the popularity of the line will start with women's wear.
Text_Ryo Komuta
ATELIER BÉTON
atelier-beton.com
www.instagram.com/atelier_beton/