A nostalgic yet new sound burger. A futuristic collaboration between Windansea and Audio-Technica is born.

“WIND AND SEAThe news of the collaboration between the two companies has arrived. The partner is a manufacturer that we have always been indebted to when we listen to music or watch videos.

“audio-technicaand the record player "SOUND BURGER" will present a collaborative collection.

For those who don't know, the "Sound Burger" is a portable record player whose first model was released in 1982. It was given this nickname because of its style of listening by inserting a vinyl record disc between them, which resembles a hamburger.

In commemoration of the 60th anniversary of the manufacturer's founding, the product was reissued with new wireless connectivity, USB charging, and other functions that match the times, and has become a much-loved product in countries around the world.

Sound Burger x WIND AND SEA AT-SB727 WS ¥39,600

The specifications of such a classic are retained, and Windansea has designed the new model. The design incorporates the city pop music of the 1980s, when the first model was created, and the image of the young people of that era, who traveled between the city on weekdays and beach resorts on weekends.

Specifically, the body color is silver, inspired by music equipment of the time. The body and outer box have an aurora hologram metallic texture.

Furthermore, the lines expressed in three primary colors geometrically show the glow of the mirror ball, symbolizing disco culture, and the sunrise on the coastline. It is a futuristic design reminiscent of the 1980s.

Sound Burger x WIND AND SEA Track Jacket ¥22,000

Sound Burger x WIND AND SEA Hooded Sweatshirt ¥17,600

Sound Burger x WIND AND SEA Crewneck Sweatshirt ¥16,500

Sound Burger x WIND AND SEA L/S Tee ¥9,350

Sound Burger x WIND AND SEA S/S Tee ¥8,250

Sound Burger x WIND AND SEA Track Pant ¥19,800

Sound Burger x WIND AND SEA Multi Record Bag ¥13,750

In addition to the SoundBurger, this year's lineup includes a full range of other items. The lineup includes a multi-record bag, a track jacket with a catchy silver transfer print logo, a sweatshirt parka, and a T-shirt. All of these items are based on black, making them easy to match.

A variety of items that give a hint of the youth culture of the time. Whether you are of the vinyl record generation or not, you will surely find something to be inspired by through the collection. For details on the sale, please check the information page.