BAYCREW'S will open a concept store "UNFOLLOWThe concept behind the opening of the new store was, as the brand name suggests, "not to be followed.
This straight-forward belief is likely to give a boost to the select store industry.
As some of you may know, "Unfollow" quietly opened for one day only on Friday, April 28 this year. The range of carefully selected select and vintage items and the aesthetic appeal of the items attracted a great deal of attention. In response to the response, the shopping space has been expanded from one floor to two floors and reopened again this time. The store's interior design was created by 3D Modeling Group'sGELCHOPThe edgy interior was handled by .
Select focuses on up-and-coming domestic and international brands that can be considered growth stocks, based on the keyword "genderless. Here are some of the hottest brands.
NAIFE
A Japanese fashion brand by Shinji Kajinaga, who gained experience as a patterner for [TOGA]. The concept is "Straightforward and bold. The brand straightforwardly expresses the essential beauty of things and the feeling of honest cuteness.
HOMIES WONDERLAND
A local street brand based in New York and Krakow, Poland . Unfollow" is the first store in the world to carry the brand outside of its directly-managed stores.
LONELY/Logic
Mixing Japanism and streetwear in the coolest way possible
A reception party will be held on Friday, September 1, the day before the opening. Guests will include the hip-hop-like faces of KID NATHAN, JINMENUSAGI, and DJ TIGU, all of whom share an affinity for the "unfollow" philosophy. Entrance is free, so why not go ahead and feel the new breeze?
Text_Rei Kawahara
UNFOLLOW journal standard
Address: Barca Building, 5-25-4 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Phone: 03-3486-0906
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Opening Reception
Held: Friday, September 1
Timetable:
17:00-Open
18:00~Live（KID NATHAN with CURSEBOYZ/JINMENUSAGI) / DJ（TIGU)
20:00 Close
