TOYOTA, Japan's largest automaker, and STARBASE (STARBASE®️), a creative company that promotes entertainment globally, have teamed up to launch "Drive Your Teenage Dreams."(hereafter, (DYTD)" in 2019.
The key phrase is "When you are having fun, no matter how old you are, you can feel like a teenager again," which everyone can relate to, This project aims to create a new way to enjoy cars without being bound by stereotypes.
So far, the event has been exhibited at "SUMMER SONIC," rapper MIYACHI and BIM have created original music in the Hiace, and dance session movies have been shown in front of and inside the Hiace.
PLAY HIACE Vol.1 "HIACE SOUND STUDIO" Matt Cab Feat. MIYACHI
The company has also collaborated with G-Shock, New Era®, Lee, and other brands. In addition to music and fashion, we have also provided fun places and fun moments through a wide range of culture such as art, skateboarding, outdoor activities, and e-sports, all of which have been inspired by cars.
The Hiace, which is rarely seen as a private or commercial vehicle, is a famous car that has been loved by many people from its birth to the present, sometimes as a tour vehicle for band members and sometimes as a camping partner, as its spacious interior allows it to be used in a variety of ways.
DYTD will hold such an event on March 15 ( Sat ) and 16 ( Sun ) at Chatan Park in Jinnan, Shibuya. This time, in collaboration with COIN PARKING DELIVERY, an artist who is extremely popular among young people, you can enjoy a mixed culture of car x art.
COIN PARKING DELIVERY, who began his creation activities in 2018, is known for his pop style and his iconic characters named "Mr. Shirai" and "Mr. Katayama". His expression using various techniques such as digital, canvas, mural, and three-dimensional modeling has attracted attention, and he has collaborated with global brands such as "Polo Ralph Lauren," "Diesel," and "Sesame Street. The company has collaborated with international brands such as Polo Ralph Lauren, Diesel and Sesame Street.
At this event, the Hiace painted by COIN PARKING DELIVERY will be exhibited, and a monument of "Mr. Shirai" will be displayed inside the car. We can't wait to see how COIN PARKING DELIVERY's hands will give DYTD's Hiace, which he customized without thinking about the reason, just cherishing the moment when he saw it and thought it was "cool," a new look.
And visitors will be entered into a drawing for a collaboration item from DYTD and COIN PARKING DELIVERY. The lineup includes a "Mr. Shirai" figure, pin badges, playing cards, and other gorgeous not-for-sale items, so you'll have to use up all your luck to get your hands on one.
COIN PARKING DELIVERY's work is catchy and friendly, but the charm is that it conceals a deeply thought-out concept. Don't miss the Hiace decorated with free ideas that are not bound by preconceived notions. Please visit this event where the Hiace and art, which expand the possibilities of enjoyment, are in harmony.
Drive Your Teenage Dreams. x COIN PARKING DELIVERY Exclusive Event
Dates: March 15, 2025 ( Sat ) 11:00-19:00; March 16, 2025 ( Sun ) 11:00-18:00
Location: Chatan Park
Address: 1-7-3 Jinnan, Shibuya-ku, Tokyo
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