On March 11, 2024, 13 years after the Great East Japan Earthquake, Sashiko Gals, a group of sashiko artisans, started up. For more informationFeature article published recentlyIn this article, I would like to talk about the products created by these women.
KUON Atelier by SG, a collaborative line with KUON, which supports the activities of "Sashiko Gals," has been launched and a sweatshirt series has been completed under the theme of "expanding the possibilities of Sashiko.
The lineup includes a sweatshirt, sweatshirt, and sweatpants.
by SG Hoodie ¥19,800
by SG Sweatshirt ¥17,600
by SG Sweatpants ¥18,700
Although Quon and Sashiko Gyaru's focus is on tradition, the new collection was designed with "pop and kawaii" in mind. The idea behind this was that "pop culture will one day become a Japanese tradition.
Colorful stitches are applied to various parts of the body, literally making it pop. Of course, each piece is individually produced by "Sashiko Gals" and all are one-of-a-kind. The stitching and the thread used vary according to the individuality of the craftsman, so you can find a piece to your liking.
SASHIKO GALS" is teaching sashiko classes at high schools as a way to nurture the next generation of leaders. These high school students were featured in this visual.
The sweatshirt series, which marks the beginning of "KUON Atelier by SG," will be available at KUON's flagship store in Harajuku and on the official website from March 15 (Sat).
