You can see, touch, and buy Bowls' clothes! What's the first exhibition in Japan with the theme of "Advertising?"

To inform the public. To advertise a product or service widely.

What I am talking about is the meaning of the word "advertisement".

An exhibition of "vowels," titled after this word, is being held in Tokyo until March 16 (Sun.).

The location is "StandBy," a pop-up space on Cat Street, which connects Shibuya and Harajuku. The facade of the space is marked by the brand's logo only.

What you can see in this space are items from the 2025 Spring/Summer collection. The items are made under the philosophy of "Shori-ba-ri," or "breakaway" and are the result of our commitment to quality.For more details, please see this interview we conducted in Paris last June.

Another highlight of the exhibition is the furniture placed at the venue, which was designed by Los Angeles-based artist Shinichiro Okuda in collaboration with his design studio "WAKAWAKA.

A floral installation covering the walls expresses the world of the collection.

This is a chance to get your hands on clothes from "Bowls," which does not have a flagship store in Japan. Although I mentioned that this is an exhibition, you can also purchase the clothes.

This three-day project was created with the hope that as many people as possible would become aware of the brand. Come and experience the brilliance and originality of Yuki Yagi and the rest of the creative team at "Bowls".