LACOSTE's runway show last October demonstrated the new possibilities of the brand. The stage was the former Bergère-Tourdaine telephone exchange in the 10th arrondissement of Paris.
This was directed by Pelagia Kolotros, who took over as creative director in 2023.
In creating the Spring/Summer 2025 collection, she drew inspiration from a 1920s photograph of the brand's founder, René Lacoste.
There he was, enjoying a vacation with friends on a beach in the south of France. It was a liberating and relaxing image, different from the one he shows on the tennis court.
With this as a reference, Colotros has designed a line of clothing that straddles the line between formal and casual, sports and leisure.
Polo shirt ¥99,000, Jeans ¥85,800
For men, the classic blazers that René loved are paired with shorts made of functional materials, while for women, feminine and sporty designs are cleverly incorporated.
The collection is outlined with a mix of the tennis style and crocodile logos that are essential to Lacoste.
Polo dress ¥92,400, Polo shirt ¥99,000
Socks ¥5,500, Shoes ¥27,500
These special items have been on sale at Lacoste's Hibiya store, official online store, and select store "Roku Aoyama" since March 20.
These items have a different look from the standard items that we often see in our daily lives. Come see Lacoste's creations, which are brimming with new energy, at the store.
