The theme of the collection is local fishing spots. Fish Local, an outdoor brand that combines functionality and design, will be launched.

Unique form, distinctive color, catchy name, and high fishing performance. BlueBlue's lures are so appealing that anglers can't help but want to buy them.

Blue Blue, which mainly offers lures for ocean fishing, was established in 2011 by Masanori Muraoka, a professional angler based in Tokyo. Blue Blue is one of the most popular brands, producing lures for a variety of targets, from sea bass and other bluefish to flatfish and rockfish.

Blue Blue" will launch a new apparel brand on April 1, ( and ). The name of the brand isFISH LOCALThe collection reflects the knowledge of fishing culture that "Blue Blue" has cultivated over the years. The collection reflects BlueBlue's knowledge of fishing culture cultivated over many years, and just like the lures, it incorporates a unique perspective and dependable functionality.

The first thing that should be noted is that the theme of the collection is based on local fishing spots around the world. They will incorporate practical functions and atmosphere rooted in each region into their designs, and propose free creations that are not bound by preconceived ideas.

The theme of the 1st collection is "SUMIDA. The collection is set in the Sumida River, which flows into Tokyo Bay, a sacred place for sea bass fishing, and has many points along the river.

The Sumida River is crowded with fireworks festivals in summer, and Asakusa, with its downtown atmosphere, and Kuramae and Kiyosumi-Shirakawa, with their up-and-coming stores, are also nearby. The Sumida River is a unique spot because it is also a great place to enjoy fishing. The urban outdoor fun that is typical of Tokyo, where city life and leisure activities coexist, seems to be expressed in the clothing and products. Let's take a look at some of the items.

FL 3-Layer Fishing Jacket ￥66,000

The 3-layer jacket boasts a high level of functionality, including breathability, waterproofing, and UV protection, yet it is characterized by its soft and moist texture. It is tailored in a loose-fitting silhouette with minimalist design accented with embroidery that is sure to catch the eye. The black and navy color lineup is easy to match with any tops, and the 3-layer with a sense of security in both versatility and functionality will come in handy in any situation.

FL 3-Layer Detachable Fishing Pants ￥60,500

The 3-layer jacket and set-up pants are detachable and can be separated at the knee. Four large cargo pockets are equipped for storing small items. The bold wide silhouette and spindle cords at the hems allow for a change in silhouette.

FL S/S Tee_Signature Logo ￥7,150

FL L/S Tee_Signature Logo￥8,250

Typical T-shirts and long T-shirts with the brand logo and location information indicating fishing spots along the Sumida River, inspired by the original scenery in fishing, such as blue skies and shimmering water surfaces, express local charm. The graphics are stylish without being outdoorsy.

They are also offering a variety of other graphic items in this collection. If you are interested inOfficial InstagramCheck out the following

FL × OWLMILS_Izanami ￥23,100

FL × OWLMILS_Sif ￥14,850

Two types of sunglasses in collaboration with the eyewear brand "OWL MILS" are lined up. The surprisingly light weight and high lens specs that have been carefully selected can be worn not only for fishing but also for daily use. IZANAMI" also features a carabiner at the tip of the modern lenses so that the attached glass cord can be attached.

FL × Pake®_The Quantum ￥660

It is also a collaboration with the Japanese zipper bag brand . You can keep your phone and other small items in it when fishing, and it is guaranteed to be useful in everyday life and on trips.

FISH LOCAL" incorporates the functionality required of fishing wear while developing products that fit naturally into the wardrobe of urban life. The first collection, based on the theme of "SUMIDA," is urban and sophisticated.

How about going out to the city and fishing spots clad in "Fish Local"? We are looking forward to seeing where the next theme of local fishing spots will be in the future.

Text_Shogo Komatsu