Entitled, OUR JEANS, Lee's new campaign is a collection of portraits of expressive people who are all about style.

What kind of jeans do you wear? It is a choice that shapes your style.

Lee has been loved by cowboys, Hollywood stars, musicians, and other pioneers who have broken out of the mold and followed their own paths.

The new campaign launched by Lee is titled "OUR JEANS. It is a collection of portraits of people who are sticking to their own particular style in this era.

Chara.

Kiyohiko Shibukawa

Gliiico

HIMI

Serina Mottola

The models worn by each are,Campaign SitePlease check from

In addition, a pop-up event featuring Lee's iconic masterpieces is being held in Shibuya. The event will last until Monday, August 31. Models from this campaign will also be lined up, so if you are interested, please visit the event.