Feel "LAID BACK" in Harajuku. The grand opening of GRAMICHI's first flagship store in Japan.

Gramicci Harajuku, the first flagship store in Japan connecting outdoor and subculture, opened on Saturday, April 19, 2025.

Freedom of Movement. This slogan, which Gramicci has used since its inception, has been shared by climbers, surfers, skaters, hippies, and others who love a free way of life based on their own values.

We will weave a new history in the ever-changing city of Harajuku with the hope that this spirit will be carried on in modern Tokyo.

1F
Entrance opened to the city

The first floor, which plays the role of an entrance that opens to the city and seamlessly connects to it, functions as a community space that expresses "Gramichi" in its ongoing form.

Visitors can browse through a carefully selected selection of push items and seasonal items, and relax on benches inside and outside with a cup of coffee roasted in the store.

2F
Harmony of New and Heritage

On the 2nd floor, a full lineup of seasonal products that capture the mood of "GRAMICCI" and a rich variety of signature products such as "GRAMICCI PANT" and "G-SHORT," which have been released on a regular basis, will be offered.

In this space where the new and the heritage are in harmony, you can experience both the ever-changing Gramichi and the unchanging Gramichi.