Valentino is one of Italy's leading couture houses. Sixty-five years after its founding, Valentino's breathtaking creations are still being made by hand by artisans. In a sense, the appointment of Alessandro Michele as creative director may have been inevitable, as he is a master of the design magic of imagination.
This is what the Spring/Summer 2025 "Pavillon des Folies" collection evokes. Pavillon des Folies" is the title of Michele's first collection for Valentino, which means "madhouse" in Japanese.
The "Pavillon des Folies" Spring/Summer 2025 collection show, which took place last year.
What we report here is a one-night-only event held on March 31 to celebrate the launch of this collection. The stage was the Hyokeikan of the Tokyo National Museum in Ueno.
Upon entering the venue, visitors were greeted by a DJ booth lit up in green. Visitors were greeted by DJ Kaiki Ohara, a member of the band "Suchmos," and the DJ duo "50 Minimals.
Entrance with DJ booth.
Proceeding to the room behind the DJ booth, there was a large cat-shaped object. This is "Le Chat de la Maison," a fantasy animal that appears in Michele's head, and this season it appeared as a bag called "Minaudière. Guests enjoyed taking pictures with the adorable object.
Objects from "Le Châ de la Maison."
Next, we were shown to a room on the opposite side of the entrance. The lounge space was decorated with neon red, Valentino's signature color, and food and drinks prepared especially for this event were served there. One of the drinks was a special one, inspired by the milk featured in the campaign visuals for this collection.
Lounge space staged in red.
This season's campaign visual.
In addition, a lilac-colored playroom in the back of the room was set up with a crane game machine and a photo booth. There was also a stamp rally-style treasure hunt utilizing LINE, where visitors could receive gifts at the venue.
Crane game with black capsules.
A photo taken at the photo booth with the "Le Châ de la Maison" minaudiere.
The event, which embodied Michele's vision of the Valentino world, was attended by members of the media, celebrities, cultural figures, and clients. It was definitely an extravagant time, and a special evening to experience firsthand the current state of the historic Maison.
