Shibuya is a city of culture and fashion. Have you ever heard of "The Shibuya Week" event held every year during Golden Week?
This event was launched in 2021 by Shibuya Scramble Square, which has the vision of "Declaration of the Most Seasonal in the World," with the aim of transmitting the most seasonable things to do and see from the center of Shibuya. Since then, various themes have been taken up each year to enliven the town of Shibuya.
The theme of this year's "The Shibuya Week", which will be held from April 25 (Fri.), is "SHIBUYA CULTURAL MEETINGS". Focusing on the three genres of "FASHION," "MUSIC," and "FOOD" among the many unique cultures that exist in Shibuya, there will be daily collaborations with the latest stores and creators in each of these genres!
The date and time of the event will vary depending on the content.
First of all, "fashion" is the mainstay of Shibuya culture.
The "Private Stock Market" will be held on May 5 (Mon., national holiday) and 6 (Tue., national holiday), the closing day of this year's Golden Week. The "Private Stock Market" is a flea market where visitors can purchase items directly from the vendors while enjoying communication with them.
As you can see, the stalls in this content are well represented.
The event will be held at the "Scene 12" event space on the 12th floor, from 12:00 to 18:00. This is a flea market for people in the middle of the fashion industry, which is usually a rare opportunity to get involved. Let's wait for the day of the event with great anticipation!
Incidentally, a talk event featuring Kurumi Nakata and Karin Ohira is scheduled to be held on May 5 (Monday, national holiday). Check it out as well.
Next up is the four-day "music" content, which will include a one-day market and three popular Shibuya music bars that will be open for business each day. DJs associated with each of the bars will be on hand to play music, so whether you've been to the bar before or just want to try it out for yourself, we hope you will enjoy the live music!
Dates and stores are as follows
First to be held on Wednesday, April 30 is "Nippon Groove Vinyl Market produced by TOKYO RECORD CONVENTION," a one-day record market featuring selections by popular record stores and current DJs in Shibuya.
A wide variety of genres, from Japanese and Japanese-language music to Showa-era songs and rare grooves, will be on display. In addition, visitors can listen to samples of the music in the DJ booths at the venue, allowing them to make their selections on the spot. In addition to records, there is a full lineup of music-related goods and items. The event is sure to be enjoyable for everyone from deep music fans to beginners who want to enjoy vinyl records from now on.
On the following day, May 1 (Thursday), a store and bar that has a wide selection of analog records, from vintage rarities to classic records, and is supported by music lovers, "BLOW UPPop-up of the "What's up?
With its unique selections and deep musical knowledge, this is a space where you can enjoy discoveries that transcend genres. Don't miss this one-day opening of the store, which is well-known as a place that connects old and new music while respecting analog culture!
After the break, the pop-up will be held on Sunday, May 4 at a music bar near Miyashita Park in Shibuya.Sleepless Play LionThe venue is a cultural spot where creative people gather for a variety of music events, including R&B and hip-hop, held every night of the week.
The retro signage, mirror balls, and lion statues are impressive, and the restaurant has a unique atmosphere that transcends time and genre. Come to "Shibuya Scramble Square" during the daytime for a taste of this nightspot where you can feel Tokyo's current intersections of music and art!
The final day of the "Music" content, Monday, May 5 (national holiday), will be held at the Lifestyle Hotel "MUSIC", located close to Cat Street in Shibuya.TRUNK(HOTEL)This is a pop-up of the "I'm sorry, but...".
TRUNK(HOTEL) is a popular facility not only for lodging, but also as a café and event space, thanks to its space creation that incorporates local culture. Highly sensitive people are attracted by the free atmosphere fused with art and music. It seems that "TRUNK(BAR)," a bar in the hotel that has become such a creative hub, will be opening a restaurant, so why not stop by casually?
The "Music" content will be held at the "Scene 12" event space on the 12th floor, the same as the "Fashion" content, from 12:00 to 18:00. Anyone can come and go as they please!
Next is the "food" you have been waiting for.
These mouth-watering dishes are prepared by Shibuya-based cookery researcherKoya Teraiand the restaurants and supermarkets of "Shibuya Scramble Square" are collaborating with each other.
Koya Terai
For this event, we have developed a one-hand food menu that goes well with two major keywords in Shibuya food culture over the past few years: naturals wines and craft tea wines. Please take this opportunity to taste the colorful food menu that is the hallmark of Yukiya Terai.
The event will be held on May 2 (Fri.) and 3 (Sat.) from 11:00 to 19:00. It seems that a talk event is also scheduled during the event, so it would be a good opportunity to listen to the secrets and tricks of the collaborative cooking, which can only be heard here!
And. The "428FES" event, held every year on April 28, will be moved to "Shibuya Scramble Square" this time as part of "The Shibuya Week".
428FES" is an event organized by "Shibuya Culture Scramble," a media project that supports the development of Shibuya culture under the slogan "Shibuya culture is created by people.
Parties and talk sessions will be held at "Scene 12" on April 28 (Mon.) and 29 (Tue.). This is a rare opportunity for the key people who make up Shibuya culture to gather in one place. This is also not to be missed!
As you can see, you can experience all the "FASHION", "MUSIC", and "FOOD" of Shibuya during these gorgeous 12 days. In addition to the above, many other stores will be holding pop-ups, so please refer to the following website for more details.Special SitePlease check the following website for more information. This Golden Week, let's experience a lot of culture with your eyes, ears, and skin at "Shibuya Scramble Square".
The Shibuya Week 2025
Dates: April 25 (Friday) - May 6 (Tuesday, national holiday)
Location: Shibuya Scramble Square
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo
Special Site
Shibuya Scramble Square Application
10% Points Back Campaign"
Dates: Friday, April 25 - Monday, April 28
Point grant rate: 10% for merchandise sales, restaurants and cafes / 3% for food for every 100 yen (including tax) spent on the Shibuya Scramble Square application.
Save more on April 28th, "C28 Day"!
Receive "discount coupons" that can be used immediately upon payment with the Shibuya Scramble Square app!
<Details of the "Shi28 no Hi" delivery coupon
1,000 yen coupon for purchases of 4,280 yen (tax included) or more
2 x 100 yen coupons good for purchases of 428 yen (tax included) or more
*Only available for payment via the Shibuya Scramble Square app
*Only available on the day of April 28 (Monday)
*Pre-registration is recommended.