First pop-up featuring the full lineup of Fish Local's 1st collection. Get your T-shirts at the Fishing Game!

A recent feature articleHave you already checked out "FISH LOCAL," which was just launched in April and was introduced in

FishLocal is a new outdoor brand developed by BlueBlue, a fishing gear manufacturer, based on its knowledge of fishing culture cultivated over many years.

What is most interesting is that the theme of the collection is based on local fishing spots scattered all over the world. With a free creation that is not bound by preconceived ideas, the products reflect the unique feeling and fishing culture of each region.

The theme of the first collection is "SUMIDA," focusing on the Sumida River, one of Tokyo's most popular fishing spots, and expressing the urban outdoor fun that is typical of Tokyo, where urban life and leisure activities coexist.

The lineup includes T-shirts featuring designs that express local attractions such as scenes of the Sumida River and location information on fishing spots, as well as 3-layer jackets and pants tailored in a city-like silhouette with functions that can be used in full-scale outdoor scenes. The lineup includes a T-shirt with a design that expresses a local charm.

Collaborations with eyewear brand "OWL MILS" and Japanese zipper bag brand "Pake®" are also not to be missed.

Fishlocal" will hold its first pop-up event at "river side gallery" in Nakameguro, Tokyo, on May 10 ( Sat ) and May 11 ( Sun ). The full lineup of items currently sold only in the official online store will be available, making this a rare opportunity to shop directly with the brand.

Fishlocal Original Shopper

Fishlocal Original Logo Sticker

Fishlocal Original Logo T-Shirt

Fishlocal Original Logo T-Shirt

And there is also a great service that will make you want to visit the store. When you purchase an item at the pop-up, you will receive an original "Fish Local" shopper and logo sticker. In addition, a "fishing game event" will be held for families to enjoy. If you can catch more than the specified number of fish within the time limit, you can get a signature logo T-shirt as a prize!

The brand message is "NOTICE (Y)OUR LOCAL." which means "Let's reconsider local values" and "Let's be proud of our local area. Why don't you take a look at the debut collection of "Fish Local" and reconfirm the charm of the Sumida River, and at the same time, think about your own local area? Please visit the "Fish Local" pop-up.

Text_Shogo Komatsu