Sunglasses that you will be interested in are all over the place. New models from American-born SAD will appear one after another.

Some days the sun is so strong that you would think that summer has arrived. Just like light outerwear that you can throw on smoothly, you should always have a pair of sunglasses with you when you go out.

This issue features new sunglasses from SAD, an American eyewear brand with roots in punk and vintage. The brand's mix of strength, purity, traditional beauty, and contemporary design, all of which are important to the brand, is perfectly balanced and will be a great addition to any coordinated look.

¥26,400
Available in three colors

¥26,400
Available in three colors

¥8,800
Available in 5 colors

¥8,800
Available in three colors

Newly joined are a total of four models: two models from the "Silver Line," which is produced in limited quantities, and two models from the "Black Label," which can be said to be the origin of the brand. All of them have impressive frames with unique silhouettes and can be worn by all genders.

Ahead of the launch, pop-ups were held at two locations in Shibuya. The "POP-UP" is a pop-up shop that will be held at two locations in Shibuya.FREAK'S STORE ShibuyaIn the "BLOOM", "BOUQUET", "CHERRY", "MIRROR" and other standard models, and "MIRROR", "BOUQUET", "CHERRY", "MIRROR" and other standard models.PressureAll models of the "Black Label" including new colors and selected models of the "Silver Line" will be available at the show, so be sure to pick one up at the venue.

In addition, a look focusing on the "Silver Line" products, which are particularly popular among the "SAD" brand, is now on view.

Sales of the new models are scheduled to begin in mid-May. There will also be many other products available at reasonable prices, so if you are interested in these products, please join us at the event.