Inspired by an American movie that has yet to fade away. The Australian eyewear brand Eszadeh will begin its 2025 Spring/Summer season.

The "SDGs" have become very familiar even here in Japan. Today, fashion brands around the world are working to realize a "sustainable society" by confronting the various issues facing the global environment.

Szade, based in Melbourne, Australia, is another brand that embodies this commitment to sustainability, using recycled plastic in its eyewear frames. The brand uses recycled plastic in its eyewear frames and offers a variety of designs that can be easily adopted by anyone regardless of race, gender, age, or culture, and is gaining popularity season after season.

The Spring/Summer 2025 collection inspired by the summer in California is now available from "Eszade". The theme of the collection is based on the title of the American movie "EASY RIDER," and the unique eyewear, created with the image of a modern version of a western movie, is perfect for the coming season.

The new lineup includes a total of four types of sunglasses.

The designs reflect the glamour of California and the harshness of nature that can be glimpsed in the works, while the silhouettes are all impressive, influenced by various historical backgrounds from the good old 1960s to the 1990s, and from the 2000s to today.

finch ¥9,900

lee ¥9,900

nolan ¥8,800

blair ¥9,900

However, it is honestly hard to say anything about eyewear until you actually wear it.

Therefore, a pop-up event where all the new collections will be presented together will be held at "Baby Faline" in Nagoya. The event held at "Miss Faline", which has a store in Tokyo, was recently concluded as a co-op event, so if you are in the area, please visit the store.

For details of the event, please check the information below. Prior to the pop-up event, there will be a "Tea Party" open to everyone, so check it out as well.