May 20 is 501® Day! A campaign will be held to commemorate the birth of 501®, synonymous with blue jeans.

On May 20, 1873, Levi's® was granted a patent for riveted pants, marking the birth of the world's first jeans. The result was the "501®," synonymous with blue jeans. This memorable day is called "501® Day" and has been celebrated every year. This year, "Western" themed contents will be available for two weeks from May 16 (Fri.) to June 1 (Sun.).

Silver color corner pins, each set ¥19,800

During the period, "Harajuku Flagship Store", "Levi's® Store Osaka", "Levi's® Store Nagoya ZERO GATE" and "Levi's® Store Kyoto" will sell limited colored corner pins. Color Corner Pins are items that are incorporated in Western fashion to make denim more formal. This time, the accessory brand which values the beauty of materials and basic designs, and creates them by hand one by one, will be selling a limited number of Color Corner Pins.NORTH WORKSThe "501® Day" is designed especially for the "501® Day".

Bracelet ¥6,600 each Necklace ¥13,200 each

In addition, workshops on accessory making by craftsmen of "Northworks" will be held at "Levi's® Store Nagoya ZERO GATE" (May 17-18) and "Harajuku Flagship Store" (May 31 - June 1). Participants can create their own original bracelets and necklaces by combining three types of "Levi's®" motif coins and nine types of antique beads. These Western-style accessories are sure to go well with jeans and denim jackets.

Also, during this period, those who purchase 501® at all Levi's® stores in Japan will receive a motel-shaped western motif keychain on a first-come, first-served basis. Now is the time to buy a new pair!