The company has been continuously collaborating with [MAGIC NUMBER®︎] and [MAGIC NUMBER] to develop new products and services.Sonny Label(〉)】. The new release from the two companies is a new collection of "KARAKURIKU" (a Japanese word for "clean-up"), which is actively involved in clean-up activities such as upcycling plastic bottles collected at the beach.UpDRIFTThis is an environmentally friendly product produced with the "K" in partnership with the "K".
The lineup includes two T-shirts with a large design of "SEE YOU IN THE WATER", the symbolic keyword of "MAGIC NUMBER", and a T-shirt featuring the view of the ocean from a surfer's point of view, created by a photographer.NachosThe T-shirts are photographed by the three artists and printed in large letters on the front. Each T-shirt is filled with respect for the ocean that all three love, and features an eye-catching design for both the city and the outdoor field, as well as an environmentally friendly manufacturing background.
UpDRIFT × MAGIC NUMBER TEE 1 ¥8,250
UpDRIFT × MAGIC NUMBER TEE 2 ¥8,250
UpDRIFT × MAGIC NUMBER TEE 3 ¥8,250
In addition, a special-order bottle with "REVOMAX," which was realized out of a strong desire to reduce the number of plastic bottles that end up in the ocean, is also available.
The "SEE YOU IN THE WATER" printed on the body and the caps are in the same color, creating a colorful yet easy-to-use design.
Special order MAGIC NUMBER REVOMAX ¥6,600
In addition, a beach cleanup and photo shooting event is scheduled to be held in Zaimokuza, Kamakura on June 1 to commemorate the release of the collaboration items. This is a rare opportunity to experience the efforts of "up-drift" to confront the serious problem of marine plastic.
Only 20 groups (on a first-come, first-served basis) are eligible to participate. If you are interested, please contact us as soon as possible.this way (direction close to the speaker or towards the speaker)Check out the application process from
Sales will begin on May 30 at all Urban Research stores and the online store, so be sure not to miss out.
For further details on each item, please refer to the information below.
