The "Urban Expo" at Expo 2005 Osaka-Kansai, where you can find the "wow" that will lead to the future. The theme of this year's expo is "Food is already fashion.

Urban Research, one of Japan's leading select stores, is the only Japanese fashion company to open a store at the Osaka-Kansai Expo, which is currently being held to rave reviews. The "URBAN RESEARCH EXPO2025 STORE," located on the west side of the Water Plaza Marketplace, is an "Urban Expo (Urban Research's Expo)" that offers excitement to visitors with a different theme each month, The store is a unique initiative of one of the country's leading apparel companies.

In the first phase, the "100 Voices" project was developed to design and commercialize patterns based on the vibrations of voices. One month has already passed since the opening of the project, and the next theme is "food. As the words "clothing, food, and shelter" suggest, fashion and food have a very close relationship in our daily lives. Urban Research" has interpreted this in its own way, and many food-related contents will be developed from the perspective of fashion.

Focusing on the concept of "circulation," the company has developed a "recycling system" that returns unneeded clothing to the soil.SyncsThe "Clothes that Return to the Soil," inspired by the activities of the "KAWAJUN" project, is an outstanding piece of clothing. It expresses the beauty of the cycle in which clothing is seen as a resource that will lead to the future, and after returning to the soil, it becomes nourishment for growing vegetables and fruits, and fashion becomes the power to nurture life.

The two items actually on display at the venue are a haori that offers a glimpse of Japanese style and a one-piece inspired by a kantou gown.

The use of dye-free organic cotton and sewing threads made of cotton and other environmentally friendly materials are used in the production process.

Syncs x TGM HAPPI ¥37,400

Syncs × TGM KANTOI OP ¥19,800

And now, a collaboration item with UCC (Ueshima Coffee Co., Ltd.), which produced the world's first canned coffee in 1969, is also available. This time, the lineup includes T-shirts dyed using coffee grounds left over after drinking.

Moreover, it comes with a special package inspired by UCC Milk Coffee, widely known as a hit product of "UCC". The finish is exquisitely matched with the gentle coffee-dyed coloring, and makes you reach for it without a second thought.

CHA SHIBAKO TEE (UCC Milk Coffee Collaboration Package) ¥9,350

In addition, a unique drawstring bag and bottle bag made from coffee bean jute bags are also available at the same time. They are breathable and light to carry, so they will surely be useful in the coming season.

LUNCH KINCHAKU BAG ¥7,700

BOTTLE BAG ¥6,600

In addition, the store will be decorated with a variety of items in collaboration with the JAPAN MADE PROJECT, which features the hidden charms of Kagawa Prefecture surrounded by rich nature, and items from THE GOODLAND MARKET, which proposes a recycling-oriented fashion lifestyle that takes people and the environment into consideration. GOODLAND MARKET, which proposes a recycling-oriented fashion lifestyle that is considerate of people and the environment, will color the store with a variety of items to liven up the Osaka-Kansai Expo.

Food is now fashion," and the content is so rich that this saying is well understood, so if you have time, why not come to the venue?