A pop-up event to celebrate the 10th anniversary of SHUKYU Magazine will be held at two venues in Tokyo.

The first issue of the magazine, launched in 2015, is based on the concept of "delving into football from a cultural and social perspective."SHUKYU MagazineThe "Uniforms" are a popular style of daily wear in Japan. The style of incorporating uniforms into daily life is well-known in Japan, and this media was one of the first to capture and express it as a culture.

Japan's leading football culture magazine, which anyone who loves football has surely heard of at least once, will celebrate its 10th anniversary this month, a major milestone.

To commemorate this anniversary year, a pop-up event will be held simultaneously at two locations in Shibuya, featuring a variety of luxurious contents. The two venues, "Shibuya PARCO" and "Soccer Shop KAMO Shibuya," are located across the street from each other, and will be a special event that will literally "bring football and culture together.

One of the most noteworthy topics is that the 10th anniversary issue will be available for pre-sale. It is sure to be a book with rich content, so be sure to get a copy as a souvenir.

WHATʼS FOOTBALL CULTURE -SHUKYU and its surroundings- ¥1,800

In addition, a wide variety of items co-created with strong supporters who resonate with the keyword "football" will be available at each venue.

Shibuya PARCO" is the place to find original items for "SHUKYU Magazine" as well as fashion brands' <brand name="SHUKYUCOGNOMENand photographer/painter.E-WAXMr. , the artist.Masanao HirayamaMr., the London-based ceramic studio "HalftimeThe lineup will include collaborative items with

In addition, they plan to sell gems picked up by "BENE," a select store that deals mainly in vintage uniforms, magazines, and miscellaneous goods.

Japanese sardinella (Sardinella zunasi)

Japanese sardinella (Sardinella zunasi)

Japanese sardinella (Sardinella zunasi)

Japanese sardinella (Sardinella zunasi)

SHUKYU × COGNOMEN

SHUKYU × COGNOMEN

SHUKYU × COGNOMEN

SHUKYU × E-WAX

SHUKYU × E-WAX

SHUKYU × Masanao Hirayama

SHUKYU × Masanao Hirayama

SHUKYU × Masanao Hirayama

SHUKYU × Halftime

Meanwhile, the "Soccer Shop KAMO Shibuya" store is decorated with official collaboration items with the "J-League," which have been well-received each time they are released.

All of the designs will fit easily into your daily life, so if you find an item that interests you, please take a look at it in person at the event.

Active players, enthusiastic supporters, and football fans who lose track of time and talk with each other. This is an event for everyone, so come celebrate SHUKYU Magazine with us.

For further details on other events and items, please see the information below.