Tofu" is recommended for those who have trouble choosing the right bedding. Sleepy Tofu, a mattress brand from Taiwan, has opened its first flagship store in Japan.

Photo_Norio Kidera

For busy workers, sleep is an important time to improve performance during the day. Therefore, it is also important, of course, to think about how to make the most of that time.

However, bedding brands range from the best to the worst. Many people may not know what to choose based on what criteria, but for those who do, we recommend SLEEPY TOFU.

SLEEPY TOFU, with its catchy name, is the first brand in Taiwan that sells mattresses that look like "tofu" as the name suggests.

Since starting the brand in Japan in 2022, every pop-up event they have held has been met with a great response, and over the past few years they have been listening directly to their customers to further improve the precision of their products.

On May 9 (Fri.), they opened their first flagship store in Japan, "SLEEPY TOFU HOUSE," in Minami-Toyama, Tokyo. The store sells everything related to bedding, including mattress pads, pillows, and quilts, with a focus on the signature products "Sleepy Tofu" and "Sleepy Inari," whose annual sales in Taiwan have reached 20,000 units.

The store is composed of areas reminiscent of an actual home, such as the entrance, living room, dining room, kitchen, study, and bedroom, allowing customers to experience the products in a natural flow.

The roundness and blank spaces throughout the store create a nostalgic, non-intimidating space. Windows and indirect lighting throughout give the store a spacious and comfortable feel.

A closer look reveals a "TOFU ROOM" in the center, with a rounded form based on the motif of tofu. This space, which can also be used as a kid's space, is softly decorated in every aspect of its interior, lighting, and materials. This is exactly the world view of "SLEEPY TOFU.

In addition, furniture and cube stools produced by "SLEEPY TOFU" as well as environmentally friendly materials and Scandinavian textiles are used to achieve both a sense of unity throughout the space and the brand's typical gentleness. The high design quality of "SLEEPY TOFU" products is also enhanced by the combination of masterpiece lighting and design chairs.

They will also offer seasonal Taiwanese tea in one corner of the space. You can immerse yourself in the feeling as if you were at home.

As the name "Sleepy Tofu House" suggests, the space is more like a home than a store. It is very luxurious to be able to shop while imagining the comfort of the mattresses as well as how they will look when placed in your own home.

Please come and visit us.