The other day,This articleLotto, whose rebranding for the Japanese market was introduced in our "Lotto" issue, today releases a summer collection recommended for the coming season. Inspired by Milan, where street fashion and vintage culture intersect, and New York, the brand's current global base, the styles will of course fit easily into Tokyo's streets.
The collection consists of a total of 20 models and is well worth looking at, so you are sure to find an item that catches your attention. First, let's check out the visuals, which vividly convey the real atmosphere of New York.
The first summer collection with Hiromichi Yumoto as creative director features items with a sporty taste that remind us of Lotto's roots. Among them are a wide variety of T-shirts, with a variety of designs incorporating the brand's iconic logo on colorful bodies. Of course, authentic items are good, but I want to try colorful items in summer. This is the perfect choice for such people.
Other apparel includes quick-drying football shirts and polo shirts, short sleeve shirts with full brand logo, relaxed fit denim pants, and camouflage print shorts to accentuate your outfits, as well as caps, bags, hair bands and camouflage print shorts to accentuate your outfits, as well as accessories such as caps, bags, and hair bands.
Both items are sold exclusively at "Urban Research" (URBAN RESEARCH). They are also available at the official online store and ZOZOTOWN, so if you can't make it to the store, please use these stores.
Wear items from the new "Lotto" and ride out the summer in cool style.
