What is the world's first manufacturer specializing in craft colas to produce "Ila beverages" that are not colas?

Iyoshicola, which we previously covered in Huinamu.A drink called "Ila Beverage" will be available in limited quantities from

The taste is based on the childhood memories of Mr. Kora Kobayashi, the president of Iyoshicola. His grandfather, a Japanese herbalist, used to make this sweet and bittersweet drink. He has recreated this drink by mixing various botanical ingredients and spices.

Ms. Kora Kobayashi, representative of Iyoshicola

The following is a comment from Mr. Kobayashi.

A special offer to coincide with the 50th anniversary of Lawson's founding led to our decision to create "Ila Beverage. At first, we were cautious about developing products other than cola because we wanted to make only cola, but after six years in business, we felt the need to delve deeply into and reinterpret our own origins in herbal medicines derived from Chinese medicine. This special product was born as a "challenge to convey herbal medicines in a new context. The ingredients were mixed while recalling the taste of such memories from childhood, a taste that somehow makes you want to drink it when you are tired.

The special bottle will go on sale at select "Lawson" stores nationwide on Tuesday, June 10.

The price is 298 yen (tax included, suggested retail price, 250 ml package).

From June 17 (Tuesday), they will also be available at Koishi Miyoshi Kampo Yakka, Yokohama Kampo Do, Small Drug Store, Irakora Asakusa Roku-ku Store, Irakora Shibuya Jingumae Store, and Irakora Taipei Zhongshan Store (scheduled to open in July).

This bottle may heal your tired body in the rainy season!