KidSuper is an up-and-coming brand from New York that creates numerous works of art using fashion as a canvas. KidSuper's designs, which fuse unconventional ideas with pop culture, have been attracting attention in various fields, and their collaboration with A BATHING APE® is still fresh in our minds.
The soccer collection created by the brand and PUMA was recently released on June 10. For the first time, Kid Super designed the uniforms for the big clubs for which PUMA is currently the official supplier.
Exclusive uniforms for all seven clubs representing their respective leagues, including Manchester City, where many star players belong, have been created. Each of them features Kid Super's iconic hand-drawn graphics and delicate watercolor touch, and the design with a glimpse of playfulness and message has a special and favorable impression.
They will be unveiled at a worldwide tournament in the summer, so be sure to check out the colorful uniforms that will be gracing the pitch.
KIDSUPER x MCFC Jersey Replica ¥14,300
KIDSUPER x BVB Jersey Replica ¥14,300
KIDSUPER x SEP Jersey Replica ¥14,300
KIDSUPER x RBS Jersey Replica ¥14,300
KIDSUPER x MSFC Jersey Replica ¥14,300
KIDSUPER x AHSFC Jersey Replica ¥14,300
KIDSUPER x MTY Jersey Replica ¥14,300
And it is not only the uniforms that were produced in this collaboration.
The three types of soccer spikes, "FUTURE," "ULTRA," and "KING," which are a condensed version of the PUMA legacy, will also be available in a different design from the previous models.
Ultra 5 Ultimate x KIDSUPER FG/AG ¥33,000
Future 8 Ultimate x KIDSUPER FG/AG ¥33,000
King Ultimate x KIDSUPER FG/AG ¥33,000
The collections by these two designers transcend the boundaries between sports and fashion, giving a new artistic perspective, as if the pitch itself became the canvas.
Colm Dillane, founder of KidSuper, commented on the collaboration as follows.
Fusing the different worlds of art and soccer has been a dream of mine for many years. This collection with PUMA embodies the importance of self-expression and the ability to express one's "self" without fear of taking risks. Through this collection, I want to convey the message that soccer is not just a sport, but an art form.
The product is already on sale at some of PUMA's directly managed stores, online stores, and authorized retailers, so if you have a team you support, be sure to get one.
The campaign visual, which was shot especially for this event, is also available on the official site.
