Do you know Jimmy Fairley? The eyewear brand from Paris will hold a pop-up at Isetan Shinjuku to celebrate its first arrival in Japan.

An eyewear brand from ParisJimmy FairlyDo you know what the "〉〉is?

They are an eyewear brand with 140 stores in Europe, and are loved by Parisians of all ages as well as those with style. They will be making their first appearance in Japan this time and will hold a pop-up from June 18 (Wed.).

To explain the brand in detail, its eyewear features sophisticated designs with a French spirit and a strong commitment to sustainable materials and manufacturing methods. Also, when you hear about foreign eyewear brands, they often have iconic models that do not fit the simple faces of Japanese people, but "Jimmy Fairly" is different. They have a lineup of a wide range of shapes, including basic ones.

The visuals that create the world view are not limited to just showing eyewear, but also include the atmosphere and style that the eyewear exudes. The release method is also unique. The brand produces a limited quantity of eyewear and releases a new pair every two months. Thanks to this, we are always able to transmit fresh ideas as a brand.

This season's collection features the brand's first men's collection. The sunglasses items released for summer are simple yet powerful, expressing a universal beauty that will be loved for a long time.

As a preface, Jimmy Fairy has now landed in Japan for the first time. A pop-up event will be held at Isetan Shinjuku Men's Building.

Ben ¥25,300

HOMETOWN ¥25,300

Azur JF Colors 25,300

Elvie ¥25,300

Maya ¥25,300

More than 100 models are available at once, from long-selling models that represent the brand to new models for this season. They also have a wide variety of chains that make eyewear unique. Regardless of gender or age, no matter what your fashion style is, you are sure to find a good pair of eyewear.

The period is three weeks, from Wednesday, June 18 to Tuesday, July 8. The rainy season is depressing, but let's procure eyewear for the summer.