The first flagship store opens in Ebisu. A new history of Naisness begins here.

There are many "good things" in this world, but what exactly is the true meaning of "good"? The Japanese fashion brand "NICENESS" continues to confront this question.

Since its establishment in 2017, the brand has shown an uncompromisingly stoic attitude in everything from material selection to design for the enrichment of people's lives, and will finally open its first flagship store.

The location chosen was Ebisu, a little distance from the hustle and bustle of the city center.

The store, with its massive exterior walls designed by architect Manabu Chiba and large windows that allow the sun to shine in, is a store where you can enjoy the world view of "Nice Ness" through all five senses.

Here, you will find a varied lineup of in-line items loved by professionals.

There will also be special items available only here, such as denim jeans woven with silk from wild silkworms, which were introduced in the long-awaited first collection, and an original printed T-shirt with a lucky god motif inspired by the city of Ebisu.

denim jeans

printed T-shirt

Reservations are required until late July if you want to visit the store in person,this way (direction close to the speaker or towards the speaker)Please apply from the following website.

Let's celebrate the brand's new beginning together in a big way.