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# BED j.w. FORD
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![Bedford holds the brand's first pop-up store. Be the first to check out the 2025 Fall/Winter items at Isetan Shinjuku.]()
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![【FOCUS IT.] Cutting out the trivial richness of everyday life. What is Bedford's current vision of "alternative elegance"?]()
NEWS【FOCUS IT.] Cutting out the trivial richness of everyday life. What is Bedford's current vision of "alternative elegance"?
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![BED j.w. FORD and Kids Love Gate team up for the first time. The rounded toe is impressive and the boots are full of playfulness.]()
NEWSBED j.w. FORD and Kids Love Gate team up for the first time. The rounded toe is impressive and the boots are full of playfulness.
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![Four different color schemes to enjoy! BED j.w. FORD launches a playful leather belt available only at its directly-managed stores.]()
NEWSFour different color schemes to enjoy! BED j.w. FORD launches a playful leather belt available only at its directly-managed stores.
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![Sneakers that go well with vintage clothing. BED j.w. FORD and Maison Mihara Yasuhiro have collaborated for the second time.]()
NEWSSneakers that go well with vintage clothing. BED j.w. FORD and Maison Mihara Yasuhiro have collaborated for the second time.
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![What is ecology? A special exhibition by Edrobert Judson Beta x BED j.w. FORD that asks the essence of this question.]()
NEWSWhat is ecology? A special exhibition by Edrobert Judson Beta x BED j.w. FORD that asks the essence of this question.
![【FOCUS IT.] Cutting out the trivial richness of everyday life. What is Bedford's current vision of "alternative elegance"?](https://www.houyhnhnm.jp/wp-content/uploads/2025/08/IWA04972-1-1-700x467.jpg)
