NEWS Another Hoka classic is making a comeback! A pair in an Atmos-exclusive colorway will be hitting stores soon. Posted October 29, 2026
NEWS [【FOCUS IT.] The distance from Tokyo to Niigata is about 255 km. A grand adventure called “MORTION TRAILS,” a running road trip where you travel on foot. Posted October 23, 2026
NEWS All three models feature GORE-TEX. Hoka’s GORE-TEX models promise comfort in any situation. Posted October 7, 2026
NEWS To mark its 50th anniversary, BEAMS has teamed up with HOKA. What is the “Bondi 7,” inspired by Japanese Zen gardens? Updated August 2, 2026
NEWS This is one of Hoka's best products. The latest model, which has been completely updated, is superb. 2026.4.9 UP
NEWS Hoka's new products were on the feet of many people at the fashion festival in Paris. The new standard for urban lifestyles is attracting attention. 2026.2.5 UP
NEWS Hoka Shibuya, a new new landmark in Shibuya, is now open! Fascinating limited-quantity novelties are also standing by. 2025.12.5 UP
NEWS Hoka's masterpiece is now available in an amazing arrangement. The Bondi Mary Jane is the name of this new sneaker with a sophisticated vibe. 2025.10.2 UP
NEWS A new Hoka store is opened in Shinsaibashi. It is gaining momentum with three more stores scheduled to open in Tokyo. Aug. 20, 2025 UP
FEATURE HOUYHNHNM's "Atmos Monthly" Vol.32 adidas' adizero Evo SL and other hot new sneakers! July 29, 2025 UP
NEWS Hoka's new model, BONDI 8 TS CAGED, in Billy's Limited color is a different, more urban arrangement. July 4, 2025 UP
NEWS Hoka's latest technology comes together! Trail running shoes for ultra races are now available. 2025.5.13 UP
FEATURE HOUYHNHNM's "Atmos Monthly" Vol.29 Picking up the new Nike Air Max 95 and other hot new sneakers! 2025.4.17 UP